Man Made Disaster Essay Example for Free

Man Made Disaster Essay Free and compulsory education to all children up to the age fourteen is constitutional commitment in India. The Parliament of India has recently passed Right to Education Act through which education has become fundamental right of all children of age group 6-14 year. The site Education for All (EFA) in India presents up-to-date information regarding activities initiated in the field ofelementary education in India. It presents National Policy on Education (1986,NPE) its Programme of Action (POA, 1994) as well as goals and objectives of Education for All in India. A separate section is devoted on to District Primary Education Programme(DPEP) in terms of its framework, planning methodology adopted in developing District Primary Education Plans. Sarva Shiksha Abhiyan (SSA), launched in 2001is the most recent initiatives of the Government of India, which presents its guidelines, planning methodology, data on elementary education created under District Information System for Education(DISE), list of districts covered, addresses of state implementation societies and outcome of the research studies conducted on schoolattendance, teachers absenteeism, out-of-school children, mid-day meal and many other aspects of elementary education in India. The site has got separate channel for Educational Management Information System (EMIS) and presents school, district and state report cards as well as elementary education in rural and urban India and DISE Flash Statistics and analysis of data in the form of Elementary Education in India: Progress towards UEE, Analytical Report for 2006-07 and previous years. In addition, district-specific information on key variables concerning all the aspects of universal elementary education (UEE) is also presented. The site presents recent activities towards Rastriya Madhyamik Shiksha Abhiyan (RMSA) which is the most recent initiative of Government of India to achieve the goal of universalisation of secondary education (USE). It has got separate channel for educational statistics and presents Selected Educational Statistics brought out by the Ministry of Human Resource Development (MHRD) for different years. In addition, the site also presents state and district-wise population(male, female total, sex ratio, child sex ratio (o-6 year), density of population, population by religions, workers and non-workers and other such variables) and literacy rates (male, female total, rural and urban areas and scheduled Castes and Scheduled Tribes) based on 2001 Census. It also presents book reviews, educational links, UNESCO-UIS software for educational planners and many important documents such as common school system, modules on district educational planning and projections and forecasting of population, enrolment and teachers all which are important for those interested in educational planning and administration. It has got a separate channel on educational planning covering training at district (DIET), block, cluster and national level.

Service Quality Essay Example for Free

Service Quality Essay Perceived service quality has been defined as Customers’ overall impression of the relative inferiority / superiority of the organization and its services (Bitner and Hubbert, 1994, as cited by Dinuka Wijetunga et al. 2003). To gain full understanding of service quality, it is necessary to identify characteristics of services. The three major characteristics are intangibility, heterogeneity and inseparability of production and consumption (Parasuraman et al. , 1985). An extensive review of this topic (Lehtines, U. and Lehtinen, J. R. , 1982; Parasuraman et al. , 1985; Sasser, W. E. et al. , 1978) suggests three major qualitative results: 1. Service quality is more difficult to evaluate than product quality. 2. Service quality perceptions result from a gap between consumers’ expectations and perceived service performance. 3. Not only the outcome of a service but also the process of service delivery determines the evaluation. The fact that service quality perception are the result of comparisons between expected and perceived service performance implies each customer may feel differently about similar service experiences provided by a certain provider. This suggests that there is no general service measurement scheme applicable to every customer rather, service quality evaluation should be determined by the aggregate of all customers’ perceptions about a particular service provider. Therefore, managing service quality should mean managing the aggregate of all customers’ perceptions. The first attempt to describe and defined service quality was the paradigm suggested by Gronroos (1983) who distinguished between technical quality (What is done) and functional quality (how it is done). The early work of Gronroos (1983) was later extended by parasuraman, Zeithaml and Berry, (1985). They argued that to fully understand service must be acknowledged and that service quality can be defined as the consumer’s overall impression of the relative inferiority / superiority of the organization and its services (Bitner amp; Hubbert, 1994) or as the customer’s assessment of the overall excellence or superiority of the service (Zeithaml, 1988). In these terms service quality means conforming to customer expectations (Lewis amp; Booms, 1983) and implies, from a consumer perspective, the comparison of customer expectations with customer perceptions of actual service performance (Parasuraman et al. 1985) Importance of Service quality Despite the importance of providing a high level of quality to be successful in today’s very competitive market place, the concept of quality is an elusive construct mainly because of the presence of many intangible attributes. This difficulty gets worse when it comes to service quality. The services are concerned; marketing ca nnot operate in isolation from other functional areas. Tasks that might be considered the sole preserve of operations in a manufacturing environment need to involve marketers because customers are often xposed to even actively involved in service processes. Making service processes more efficient does not necessarily result in a better – quality experience for customers; nor does it always lead to improved benefits for them likewise, getting service employees to work faster may some times be welcomed by customers but at other times may make customers feel rushed and unwanted. Thus, marketing, operations and human resource managers need to communicate with one another to ensure that they can deliver quality experience more efficiently. An individual customer’s perception usually determines his/her future attitude and actions toward a service provider. Dissatisfied customers will eventually leave the company and may never come back. The aggregate of all the customers’ decisions regarding their service provider will determine the market share of the service provider. Another measure of performance of a service provider is each service provider’s distribution of customers in terms of length with the provider. Many recent articles underline the importance of loyal and long – term customers since they usually bring in more sales, often at increased profit margins. If loyal customers defect, the profit – making potential goes with them. Similarly, implementing marketing strategies to improve customer satisfaction with services can prove costly and disruptive for an organization if the implications for operations and human resources have not been carefully thought. Hence, quality strategies need to be considered carefully. Marketing’s interest in service quality is obvious when one thinks about it: poor quality places a firm at a competitive disadvantage. If customers perceive quality as unsatisfactory, they may be quick to take their business elsewhere. Recent years have witnessed a veritable explosion of discontent with service quality at a time when the quality of many manufactured goods seems to have improved significantly. From a marketing standpoint, a key issue is whether customers notice competing suppliers’ difference in quality. Consultant Brad Gale Puts says that â€Å"Value is simply quality, however the customer defines it, offered at the right price† (Bradley T. Gale, 1994)

Company Profiling Food In Processing Marketing Essay

Company Profiling Food In Processing Marketing Essay Food processing is the methods and techniques used to turn raw ingredients into food for human consumption by food processing industry. Food processing takes clean, slaughtered or harvested ingredients and uses them to produce marketable food products. 1.1 Company Profile Sunkist is also a firm in the food processing industry. Fresh Sunkist oranges from California and Arizona are available year-round. The naturally orange color is due to their growing climate. Sunkist harvest fruit as the raw ingredients and transform it to fresh fruit juice. In 1978, General Cinema Corporation, a large theater operator and soft drink bottler created the orange soda we enjoy today and licensed the use of the Sunkist trademark for their delicious orange soft drink. In 1979, Sunkist soda was launched and became the number 1 orange soda in the market. Sunkist is a not-for-profit corporation, with all profits from the exchange returned to growers. In America, Sunkist is the oldest continually operating citrus cooperatives. Sunkist is also the largest marketing cooperative in the world that produces fruit and vegetable. The Sunkist name is assurance of premium quality and taste satisfaction. People have trusted generations of Sunkist growers to deliver the essential goodness of Mother Natures best citrus since 1893. Consumers know they can depend on the quality of fruit bearing the Sunkist brand sticker or any packaged product bearing the Sunkist name. Produce buyers and retailers everywhere know the selling value of that quality. Sunkist control the quality of its product by written rules and regulations to which all Sunkist affiliated packinghouse and manufacturers. Sunkist staffs need to make sure that the regulations are followed. Every day the Staff inspectors will make a visit to packinghouses. Sunkist staffs often visit the manufacturers producing Sunkist packaged products and all employ standardized quality control programs.  [i]  The price of Sunkist are affordable to consumer, it is not too expensive. Sunkist is now produced by Dr Pepper Snapple Group in USA. Sunkist is still the most popular orange product in United States.  [ii]   1.2 Vision, Mission, Slogan and Goals Vision (1) Global strategies for a stronger presence in the international marketplace (2) Make the brand more distinctive with premium quality fruit Mission To maximizing returns for quality Sunkist growers Slogan Feel All Orange Inside (2007-present) Goals Sunkists goal is to respond not only to the demand of their buyers for year round supplies of fruit items, especially citrus, but also to provide a strong marketing and promotional service to other fruit producers who have the same quality standards maintained by Sunkists traditional cooperative suppliers.  [iii]   Stage 2- Strategic analysis 2.0 Input Oranges is the primary ingredients for orange juice. Fresh Sunkist oranges from California and Arizona are available year-round. Their nature orange color is due to their growing climate. The color of the orange are never dyed. The Sunkist label or sticker on the orange is a guarantee that you are buying citrus of the highest quality. 2.1 Process At Sunkist Growers, the process combines natural, environmentally-conscious, wisdom with the benefits of technology. Sunkist citrus is grown on over 300,000 acres of fertile soil in California and Arizona. Pickers use special designed clippers for the different citrus varieties when they pick citrus. The pickers placed the fruit that they picked into a bag that hangs over their shoulder. After that, the fruit will be transported to the packinghouse. It is sent to the pre-grade area once the fruit reached the packinghouse. Before passed through the initial grading station, the fruit is pre-washed. After the computers grade the color and blemish of the fruit, the conveyor will carry the fruit to storage bins where the place held for packing. The fruit will be dumped out of the storage bins when it is ready for packing. The fruit is then re-washed, waxed and dried. After that the fruit is carried down the line where is it sized and stamped or stickered. The next process is the final grading before packing. The fruit is sorted by grade and carried down the line for packing. They pack the fruit depending on customer need. The most common are the cartons. The fruit is either bagged by machine or by hand. The counts and weight is measure by the bagging machines automatically. After that the bags will put into the cartons for shipment and carried to the accumulator area where they are put onto pallets. The cartons will be wraps tightly by the automatic palletizer so that they will not shift during transportation. The pallets are transported to the pre-cooler where they are held for shipment. Once the truck arrives to transport the fruit, the truck is loaded and the fruit moves on to its final destination.  [iv]   The main distribution points for Sunkist are restaurants, supermarkets, and convenience stores. It is distributed in all over the world. And also, the oranges are distributed to the manufacturer which processes the orange juice.  [v]   2.2 Steps of processing orange juice 1. Clean and grade the orange. Microbes and dirt is removed. Orange is rinsed and dried. Quality pieces will automatically separated by size prior to extraction. 2. Extraction Optimize the efficiency of the juice production process. Bitter resins must be carefully separated to avoid tainting the sweeter juice. The extracted juice is filtered through a stainless still screen. 3. Concentration Concentrated the juice and reduces the juice temperature to about 13 ° C. After that, stored in the refrigerated stainless steel bulk tanks. To achieve a high quality juice, the proper blending of juice concentrate and other flavor fractions is necessary. 4. Pasteurization To avoid spoilage. Use hot pasteurized juice to preheat the incoming unpasteurized juice. Preheated juice is heated with steam or hot water to the pasteurization temperature at about 85-94 ° C for around 30 seconds to reduce the microbe count. 5. Packaging Fill in the pasteurized juice while still hot to ensure sterility. Must be filling in sterile environment. Fruit juice packaged in this process has a shelf life of 2-4months at room temperature. 2.3 SWOT Analysis of Sunkist SWOT analysis refers to strength, weakness, opportunities and threats. Strengths and weaknesses refer to the organizations internal environment over which the firm has control. Strengths are areas where the organization excels in comparison with its competitors, while weaknesses are areas where the organization may be at a comparative advantage. Opportunities and threats refer to the organizations external environment, over which it has much less control. SWOT may appear in both the general and the competitive environment. However, the unpredictable nature of events in the general environment tends to make the use of SWOT analysis more problematic.  [vi]   Strengths The Sunkist brand is known for its high quality product and its customer service, and the Sunkist goal is to respond not only to the demands of our buyers for year round supplies of fruit items, especially citrus. Sunkist provides promotional service and also strong marketing to others fruit producer that have the same quality standards maintained by the Sunkist traditional cooperative suppliers. Sunkist is available in many flavors including orange, diet orange, lemonade; strawberry, pineapple, peach and fruit punch which appeals to the teen demographic. Weakness Consumer lack brand loyalty is one of the weaknesses. Maintaining consumers brand loyalty is not easy. There are a lot of other brand that can replace Sunkist, example, Tropicana, Freshers and Nestle. Sunkist is Contending with heavy advertising by other food manufacturers. Opportunities The teen demographic has been shown to be very influential when it comes to their parents purchase decision. Likewise, teens are having more of their own discretionary income, which tend to spend on food and entertainment. While Baby Boomers and Gen X-ers both have large discretionary incomes, both demographics have been largely ignored by other brands. Threats Due to diabetes and obesity, there is currently a trend in the world of consumers being more health conscious. Because of this, consumers are consuming fewer sweet and coloring beverages. With the recent recession, it expected that sales of major brands would drop while private labels increase in sales. 2.4 PEST Analysis Political The political factors are the arena in which organizations competitive for attention, resources, and regulations guiding the interactions among nations.  [vii]  The effects of global influence governmental policies on a firms competitive position increase the importance of forming an effective political strategy.  [viii]  So, Independent growers had to be licensed to carry Sunkist Trademark. Economic The economic environment refers to the nature and direction of the economy in which a firm competes or may compete.  [ix]  Economy strong due to industrial job needed to fuel war. Citrus exports for 1966-67 seasons have reached all-time high. In order to remain competitive, manufacturers exporting abroad will need to make efficiency gains and innovate so that they can offset the unfavorable exchange rate with a reduction in price or increase in quantity.  [x]   Social/Cultural The social / cultural factor is concerned with a societys attitudes and cultural values. Recently, many consumers are emphasis to healthier lifestyles. Consumers from ages of 37 to 55 increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity. This will continue to affect the non-alcoholic beverage industry by increasing the demand overall and in the healthier beverages. Technological The technological factor includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials.  [xi]  Introduction of plastic bottles has increased sales for Sunkist as there are easier to carry and consumers can bin them once they are used. As the technology is getting advanced there has been introduction of new machines all the time. Due to introduction of this machineries the production of Sunkist Company has increased tremendously then it was few years ago. Executives must verify that their firm is continuously scanning the external environment to identify potential substitutes for technologies that are in current use, as well as to spot newly emerging technologies from which their firm could derive competitive advantages.  [xii]   Stage 3: Strategy Formulation 3.0 Porter Five Forces The Bargaining Power of Buyers Buyers can affect an industry through their ability to force down prices, bargain for higher quality or more services, and to play competitors off against each other.  [xiii]   The main buyers of Sunkist are individual consumers and restaurants. Fortunately, Wal-Mart is still a small company in that era. And also Sunkist is the major power holder. Even though, restaurants consumption increases, they are not organized, most of the purchased made by individual consumers. Sunkist has favorable condition for buyer power. The Bargaining Power of Suppliers Suppliers can exert bargaining power over participants in an industry by raising prices or reducing the quality of purchased goods and services. The factors that increase supplier power are the mirror image of those that increase buyer power.  [xiv]   Sunkist suppliers are mainly small producers. Sunkist is the merging power of those small producers, farmers. They have very strong relationship and each individual supplier does not have any power over Sunkist. It is favorable condition for Sunkist. Rivalry Competitive rivalry intensifies when a firm is challenged by a competitors actions or when a company recognizes an opportunity to improve its market position.  [xv]   Rivalry among competing firms is usually the most powerful of the five competitive forces. The food industry is becoming highly competitive. The difference between one Food Company and another is usually not that great. As a result, food industry has become more like a commodity an area in which the food company with the low cost structure, greater efficiency and better customer service will beat out competitors. Although Sunkist is the biggest player in the market, Florida growers, global competition and bottled orange juice producers are heating rivalry. Rivalry of Sunkist is still neutral. The threat of substitute Substitute products are goods or services from outside a given industry that perform similar or the same functions as a product that the industry produces. There are plenty of substitutes in the food industry. Most large food companies offer similar suites of services. The threats of substitute product of Sunkist are very high. Fresh orange market has very strong substitutes, and the biggest them all is bottled lemon juice. Even, some consumers think it is easier to use bottled orange juice instead of fresh orange. Some more there are concentrate orange juices, artificial flavoring, frozen orange, already flavored products. Overall threat of substitutes is unfavorable for Sunkist. The Threat of New Entrants The threat of new entrants is the extent to which new competitors may decide to enter an industry and reduce the level of profits being earned by incumbent firms. The threat of entry will depend on the existence of barriers to entry and the reaction of existing competitors.  [xvi]   Sunkist has a very strong brand name in the market. Consumers relate Sunkist brand name with the quality of it. These conditions is making barrier to entry very favorable for Sunkist. However, it is still not easy to differentiate fresh lemon form each other and Sunkist has very low marketing budget to increase awareness of its product. Moreover, fresh lemon consumers are mostly clustered on the east cost of United States and Florida producer has geographical advantages in terms of transportation cost. There is not any significant cost should be incurred to enter market and that open ways for international competitors to enter in US market and if somehow new entrant fails to succeed in the market they can always sell its product to processing firms. 3.1 Resources 3.1.1 Tangible resources Tangible resources are the assets that can be seen and quantified. Production equipment, manufacturing plants, and formal reporting structures are examples of tangible resources.  [xvii]  Sunkist is one of the 10 largest marketing cooperatives in the U.S. They handle sales of fresh oranges, grapefruit, lemons and limes. Sunkist manufactures 1600 citrus juice and peel products. There were 73 new Sunkist-branded products introduced in 2009 and 28 products reformulated in response to health and wellness trends. They have about 50,000 experienced staff in the operational centers, focused on customer service and daily transactions. 3.1.2 Intangible resources Intangible resources include assets that typically are rooted deeply in the firms history and have accumulated over time. The history of Sunkist has more than 100 year and they developed in order to foster and maintain stable markets for fruit growers, gain best possible return for produce and provide consumers around the world with quality citrus products at affordable prices. Sunkist develop a worldwide market, promote a brand name, access a global transportation system, develop comprehensive research capabilities, and gain governmental access to overseas markets.  [xviii]   3.2 Core Competency of Sunkist The realignment of Sunkists sales operations proved its effectiveness in 2009. The new centralized sales opera ­tion customizes practices to compete better and win in todays markets. The Sunkist brand was built over generations by deliver ­ing consistent supply and quality products. People trust Sunkist and that trust stood them in good stead during the difficult times in the world economy. As a category manager, Sunkist must have the right product, at the right price, at the right time. Today, Sunkist does. Sunkists global sourcing program allows it to manage the competition that is in the market anyway to the benefit of both its customers and growers.  [xix]   With an aggressive marketing strategy and attractive packaging, Sunkists organics program has been steadily growing. Today three Sunkist-affiliated packinghouses are certified to pack a number of varieties of organic citrus including lemons, Navel, Valencia and Cara Cara oranges, and Satsuma and W. Murcott Mandarins. Their customers are pleased that Sunkist has a year-round or ­ganics program and want them to increase their involvement.  [xx]   3.4 How Sunkist sustaining competitive advantages Sunkist has sustained competitive advantages in terms of Organization reputation, brand name, experience, and location. Sunkist is 100 years old company. It is well known and very strong brand name. Geographically Sunkist producers has very longer suitable climate to produce lemons. Sunkist has temporary competitive advantages for Supply chain access and cash flow. They have knowledge to move fresh product from one place to another. Sunkist can generate cash flow from their member. Sunkist understands of these markets and its ability to accurately analyze them drove revenue generation to new heights. Sunkist analysts used that information flow to assess and create market opportunities and to be more competitive, not just in the United States, but in all its markets.  [xxi]   3.5 Define Value Chain Firm Infrastructure Vision : Mission : Goal : Global strategies for a stronger presence in the international marketplace . To maximizing returns for quality Sunkist growers To provide a strong marketing and promotional service to other fruit producers Human Resource Training for staff Recruitment Technologies Development Grading Technology Sizing Technology Packing Technology Labeling Technology Procurement Machinery, Transportation, Staff Inbound Logistics Operations Outbound Logistics Marketing Sales Services Collect fresh fruits from California and Arizona Clean and grade the orange Concentration Pasteurization Packaging Finished goods will send it to restaurant, supermarket and convenience store. Advertising Promotion Customer Service Discount Value Chain refers to the process whereby a firm determines the costs associated with organizational activities from purchasing raw materials to manufacturing products to marketing those products. 3.6 SWOT Analysis (TOW Matrix) SWOT Analysis (TOW Matrix) Strengths- S -Represent a large market of citrus growers in California and Arizona -Producing in CA gives them longer to produce because of warm weather -Provide various services (processing, marketing, research procurement) to its member growers -Strong production in recent years and belief that this would continue -Research regarding breakdown of users is very thorough. Weakness- W -Contending with heavy advertising by other food manufacturers -Concentrated predominately in womens magazines -Consumers lack Sunkist brand loyalty Opportunities- O -Our findings indicate that possible demographic. -Changes of heavy lemon users can be used as an advantage. -Increased awareness of lemons may improve usage of lemons. SO Strategies -Sunkist should increase their exportation -Increase the quality of the product to meet customer satisfaction WO Strategies Make a strong distribution system to cater to avail the full benefit of the growing market. Seek more business from other country. -Promote the product by using effective ads. Threats- T -Fresh lemon consumption in the U.S. may continue to steadily decline -Increased competition with Florida growers -Forecasted increase in production during winter months -Concerns about retailers views of fresh lemons and its prepackaging ST Strategies -Advertise more products about Sunkist that are declining -Offer discount on the products to attract customer to buy Use high technology machinery to increase quality. WT Strategies -Decrease the price of declining product -Enter new market to get more customers. 3.7 Diagnosing Strategic Capabilities 3.7.1 BCG Matrix Star (Growth) Question Marks (Introduction) Cash Cows (Maturity) Dogs (Decline) Stars Stars are characterized by high growth and high market share. Stars is the organizations best long-run opportunities for growth and profitability. Sunkist orange juice is the product that gave a lot of opportunities and profit to Sunkist. Over the long run opportunities in stars will pay dividends as their large market share will enable them to generate cash as the market cows and they become cash cows. Cash Cows In Cash Cows stage, the products have a high relative market share position but compete in a low-growth industry. It called cash cow because they generate cash in excess of their needs. Apple juice is the cash cows. Sunkist has takes measure in apple juice to make the product in to stars. Question Marks Question marks are also known as problem child. The products at this stage have a low relative market share position, yet they compete in a high-growth industry. Sunkist cash needs are high and their cash generation is low. A high-quality grapefruit crop that moved well and com ­manded strong FOBs helped make 2008-09 one of the better years for grapefruit growers. Dogs The products have a low relative market share position and compete in a slow or no market growth industry. The dogs are lemon juice. It reduced economic activity in the foodservice industry resulted in the largest negative restaurant growth in 40 years. 3.8 Product Life Cycle Product Development Orange Apple Lemon Grapefruit Introduction Growth Maturity Decline Product Life cycle has 4 stages that consist of introduction, growth, maturity, and decline. Above is the product life cycle for Sunkist. The introduction stage of product life cycle is characterized by slow growth in sales and high costs as a result of limited production. Grapefruit is in the Introduction stage. Sunkist invests in research and development to produce new products. These command a premium price and confer upon the organisation a first mover advantage (Lieberman and Montgomery, 1988)  [xxii]  . Apple juice is in the growth stage. In this stage, sales increase rapidly as the market grows. It allows firms to reap the benefits of economies of scale. The increase in product sales brings greater profits which in turn attracts new entrants to the market. The maturity stage of the life cycle sees a slowing in sales growth and profits as the market becomes saturated. Orange juice is in the maturity stage. In this stage, low cost competition with other brand based on efficient production and technically proficient processes becomes more important. During the maturity stage of the life cycle it is conceivable that a product may benefit from innovation or finding new consumer markets. Lemon juice is in the decline stage. In the decline stage firms experience a fall in sales and profitability. Consumer loyalty shifts to new products.  [xxiii]   3.9 Promotion tools Sunkists has been steadily growing with an aggressive marketing strategy and attractive packaging. Sunkist uses few promotion tools to promote their product and services. Traditional newspaper and magazine advertisements are supplemented with grove tours and educational seminars for the media and chefs. Public relations campaigns such as the Worlds Largest Lemonade and the Worlds Largest Citrus Display attract wide media coverage, and targeted citrus information from Sunkist finds its way to consum ­er blogs and in-store promotions. Sunkists entry into the world of social networking is a cost-effective way to directly reach consumers. Sunkist is building a substantial following on Twitter and Facebook. They promote it in these two website because a lot people are playing with it recently. In addition, well over 100,000 subscribers receive our monthly online publication highlighting information, promotions, recipes and entertaining tips. Stage 4- Strategy Implementation 4.1 Sunkist international Strategy With over 7,000 Sunkist juice and juice drink dispensers in the US and Canada, had an ­other strong year, generating more Sunkist branding in restaurants, bars, schools, hotels and hospitals. Through Vitality, Sunkist is now one of the main beverage brands in the military. An effective international strategy begins with developing a standardized product that can be produced and sold the same way in multiple countries.  [xxiv]  Kenichi Ohmae  [xxv]  argues that delivering value to customers worldwide is the overriding goal, while other observes stress achieving strategic flexibility.  [xxvi]  Sunkist managers build strong worldwide distribution system and use profits from successful products and markets to subsidize the development of other products and markets.  [xxvii]   Jelly Belly successfully introduced a line of Sunkist Citrus Jelly Beans in 2009. In 2010 distribution will expand in the US and Canada. The existing line of Sunkist Fruit Gems and other products now boast a higher level of juice and new packaging. General Mills Sunkist Straw- berry Fruit Snacks became the third most popular product in the fruit snack category. Maverick Brands (Sunkist Natural juice and smoothies) and Old World Industries (Sunkist jarred fruit) enjoyed increased distribution and growth. Sales by a new licensee, Taylor Farms, formerly Sunkist Taylor, LLC (Sunkist packaged cut fruit), grew strongly in both retail outlets and schools. Sales of Sunkist-branded beverages in Asia continued to strengthen. Morinaga Milk (Japan) and Haitai Bever ­ages (Korea) led the way in innovation with a host of new products and flavors. Country House (Taiwan), tradi ­tionally a foodservice licensee, moved into retail with a line of new, high-quality juice drinks; and Fraser Neave (Singapore and Malaysia) continued their strong performance with Sunkist juice. RFM (the Philippines) successfully introduced newly packaged juice drinks and a new line of Sunkist fruit-flavored teas. The new line of Sunkist Premium 100% juice from A.S. Watson (Hong Kong and China) enjoyed good sales. Business in Europe and the Middle East, while currently small, is growing. Sunkist diversifies into foreign markets because it can generate sales profit opportunities that cannot be matched at home country. Internalization can also extend the marketable life of products or services that have reached their maturity in the home country. Sunkist has an extremely well-balanced export and domestic marketing program. They have a very strong sales and marketing team of seasoned veterans. They have excellent partnerships with ke

Comparison of Cousin Kate by Christina Rossetti and The Seduction by Ei

Compare and contrast Cousin Kate by Christina Rossetti with The Seduction by Eileen McAuley Comparison of Cousin Kate by Christina Rossetti and The Seduction by Eileen McAuley For this essay I have been asked to compare two poems. One from the era of pre twentieth century and one from the twentieth century. The poem from pre twentieth century I am writing about is ‘Cousin Kate’ by Christina Rossetti. The poem from the twentieth century will be ‘The Seduction’ by Eileen McAuley. These two poems have many similarities, but they also have many differences. It is pretty obvious that both these poets have different writing techniques, obviously because they were written in different eras. These two poems which I will be discussing have many similarities even though they were written in different eras one of the similarities is exploitation. In the poem ’Cousin Kate’ the narrator feels she has been exploited by the Great Lord, because she feels he used her to have sexual intercourse. And in ‘The Seduction’ the young girl is exploited by magazines, and the young naà ¯ve teenager actually believed in what the editors wrote about perfect stories of romance and she believed after reading this magazines that it was almost abnormal not to have sexual intercourse. The author of this poem, Christina Rossetti, begins this poem with "I was a cottage maiden." This shows us that the narrator is writing in the past tense the narrator is reminiscing on the past. The narrator is also writing in first person narrative which creates a bond between the author and the reader as if the narrator is talking directly to us. The next line of this poem starts with â€Å"Hardened by sun and air† this tells us that the narrator is a to... ...Cousin Kate’ it was disgraceful as being chaste was highly important at that time. â€Å"Shameless shameful† This live is incongruous an oxymoron the alliteration of the letter ‘S’ also emphasizes the oxymoron. The next line implies his predatory nature and his desire from the beginning of meeting the narrator â€Å"His plaything† The word ‘plaything’ this word is very emotive word it conveys to us the lord’s true intentions of using the narrator just for sexual intercourse. This is also similar to ‘The Seduction’ as in The Seduction the young male teenager buy’s the girl drinks and encourages her to come to the river with him â€Å"’I’ll take you to the river where I spend the afternoons.† This line implies that there is only one thing on his mind and that is not to talk about but to take her chastity as the lord intended to do with the narrator in ‘Cousin Kate’. Comparison of Cousin Kate by Christina Rossetti and The Seduction by Ei Compare and contrast Cousin Kate by Christina Rossetti with The Seduction by Eileen McAuley Comparison of Cousin Kate by Christina Rossetti and The Seduction by Eileen McAuley For this essay I have been asked to compare two poems. One from the era of pre twentieth century and one from the twentieth century. The poem from pre twentieth century I am writing about is ‘Cousin Kate’ by Christina Rossetti. The poem from the twentieth century will be ‘The Seduction’ by Eileen McAuley. These two poems have many similarities, but they also have many differences. It is pretty obvious that both these poets have different writing techniques, obviously because they were written in different eras. These two poems which I will be discussing have many similarities even though they were written in different eras one of the similarities is exploitation. In the poem ’Cousin Kate’ the narrator feels she has been exploited by the Great Lord, because she feels he used her to have sexual intercourse. And in ‘The Seduction’ the young girl is exploited by magazines, and the young naà ¯ve teenager actually believed in what the editors wrote about perfect stories of romance and she believed after reading this magazines that it was almost abnormal not to have sexual intercourse. The author of this poem, Christina Rossetti, begins this poem with "I was a cottage maiden." This shows us that the narrator is writing in the past tense the narrator is reminiscing on the past. The narrator is also writing in first person narrative which creates a bond between the author and the reader as if the narrator is talking directly to us. The next line of this poem starts with â€Å"Hardened by sun and air† this tells us that the narrator is a to... ...Cousin Kate’ it was disgraceful as being chaste was highly important at that time. â€Å"Shameless shameful† This live is incongruous an oxymoron the alliteration of the letter ‘S’ also emphasizes the oxymoron. The next line implies his predatory nature and his desire from the beginning of meeting the narrator â€Å"His plaything† The word ‘plaything’ this word is very emotive word it conveys to us the lord’s true intentions of using the narrator just for sexual intercourse. This is also similar to ‘The Seduction’ as in The Seduction the young male teenager buy’s the girl drinks and encourages her to come to the river with him â€Å"’I’ll take you to the river where I spend the afternoons.† This line implies that there is only one thing on his mind and that is not to talk about but to take her chastity as the lord intended to do with the narrator in ‘Cousin Kate’.

Essay --

There is evidence that people from Asian were the first to cross over to North America via the land bridge.This hypothesis can be looked at in many different ways. Since the technology would have not been advanced, Asians would not have been able to easily navigate the vast ocean. This would force most of the population to travel by foot. These people would have left geological markers wherever they went. Pottery would be an important clue to what type of people discovered North America. Looking at how advanced the pottery is by looking at shape, texture, and durability would determine how advanced a civilization was. Comparing pottery from around the same time the land bridge occurred to pottery found in North America could determine if they had come from the same place. The technique and the style of the pottery would be a close resemblance of the pottery in Asia. Finding biological evidence would be more difficult since lineage cannot be traced that far back. Looking at similariti es in the Native American tribes and the people in ancient Asian might provide some, but not fully viable information on biological evidence. The first Americans possibly being big game hunters who migrated according to herds of animals could be answered with the concept of seasonal collapse. One would have to search for factors that affected those first Americans positively, and then examine the possibility of eliminating one of those factors, impairing these first Americans, causing them to pursue migrating herds in hope of finding another stable living environment. An additional interpretation regarding the migration of the first Americans was that they may have benefited in unexpected ways from this migration. The migration of animal herds took the... ... conclude that the shroud is not actually a biblical relic. Another way to verify the shroud would be to look at the culture of the people and their records. If the shroud has nothing to do with the burial ritual there is no way it could be connected to the crucifixion of Christ. Carbon dating would also be helpful in this situation. If the shroud dated back to biblical times, then there would be no way that it could be a fake. It would no doubt be a shroud that covered a crucified body; although it would be harder to conclude that the body was actually the one of Jesus’. Looking at records would be the next step. It would have to be concluded that the crucifixion of Jesus’ was the only Roman crucifixion that shoved a crown of thorns onto a man’s head. If this were true, the evidence would be abounding. There would be very little evidence to disclaim this as truth.

Lack of a Superego Impacts Montressors Behavior in Poes The Cask of A

Lack of a Superego Impacts Montressor's Behavior in Poe's The Cask of Amontillado Most readers would agree that Montressor, the protagonist in Poe's "The Cask of Amontillado", is mad to at least some degree. Is Montressor merely a twisted individual bent upon revenge or a man who lacks a superego? Assuming the latter is true, Fortunato was perhaps doomed for no reason discernable to someone possessing an ordered subconscious in which the superego assists the ego in policing the id. The injuries and insults visited by him upon Montressor might have been based on something so trivial as to confound the average man, or perhaps they existed only in the mind of the madman. Poe is renowned for his authorship of tales dealing with morbid psychology. Critiquing his work, Edmund Clarence Stedman says of Poe: "His strength is unquestionable in those clever pieces of ratiocination...and especially in those with elements of terror and morbid psychology added". Stedman goes on to say, "His artistic contempt for metaphysics is seen even in those tales which appear most transcendental. Th...

Globalization vs. Nationalism

Nationalism vs. Globalization The debate on whether U. S. domestic and foreign policy should center on nationalism or globalization has been a long standing one. Before I add my personal opinion to it, I would like to state the advantages and disadvantages of both options and how it woild affect our economy in the long run. Nationalism uses trade protectionism as a basis for its concept. The main objective is to protect domestic resources by deterring foreign trade. This is accomplished through raising tariffs, quotas, and embargoes. It also raises taxes for export subsidies, import licensing, and exchange rates. Riley) Initially, people believe that keeping trade domestic benefits the standard of living because it keeps employment high. Unfortunately, there are unforeseen side effects that have damaging results to the economy. One of the biggest factors is quality control. Since competition of the goods and services offered are reduced, there is no real motivation to produce innovat ive and technology advanced products. In addition, ineffective factions of business are safe from being edged out by more competent foreign rivals. In the long run, protectionism diminishes the value of a country’s products and cripples its economy.Globalization, on the other hand, is the opposite of nationalism. It is defined as the â€Å"ongoing process of integration of regional economies into a global network of communication and execution. † (Lovekar) There are many advocates and protestors of globalization. Supporters state how global trade raises GDP, employment, and per capita income for citizens of developing countries. Competition also raises the standard for good, quality products at reasonable prices ultimately benefitting the consumer. Employment, or lack thereof, is one of the hot button topics in the debate over globalization.Some believe that outsourcing manufacturing, a key part of globalization, causes a loss of jobs domestically. Despite the steady c ash flow from trade, developing countries are still growing twice as slow as developed countries. The average worker is still not benefiting from globalization due to their extremely low rate of pay, an enticing factor for outsourcing. So which option is the better policy ti adapt? In my opinion, globalization would be the better option for the U. S. Since they are such a phenomenal force in the global market, enforcing nationalism policies would not only weaken the economy, it would affect other countries as well.High tariffswould spark initiation tariffs from other countries and start a trade war. The outsourcing of lower skilled jobs to low wage countries is not necessarily a bad thing. It opens up the market for high waged, high skilled jobs that make equivalent products. The demand for these jobs raises the education level does to as many pursue degrees to fill them. So in conclusion, while it may seem ideal for the U. S. to protect its own by stymieing global trade, in the lon g run its beneficial to use globalization. In addition to stimulating developing countries’ economy, it benefits the consumer through competitive pricing.