The Body Shop Essay Example for Free

The Body Shop EssayIntroductionThe torso shop was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock exchange and is currently macrocosm operated under independent management under the LOreal group with the able focus of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the years the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries foodstuff share and competitionThe sales estimations of body shop show that a sales transaction is make every 0.4 seconds and has a existing customer base of 77 million up until 2011. The body shop annual sales is 855 million euros and operating reach is 77 million euros with an estimated growth of 13.9 % annually. Product descriptionBeer shampoo and conditioner 2in 1The product contains actual beer which provides shine bounce and volume to the hair. USPs2 in 1 shampoo +conditionerMade from 100% natural and organic productVolumizing shampooAnti-frizz shampooMoisturizes hairSuitable for all hair typesCustomer abide byThe product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It will enable the customer to not only make unnecessary time but also save money as they would not have to spend on buying separate bottles of shampoo and conditioner.Target Market